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Selektivna pažnja

The process by which receivers only notice some of the messages to which they are exposed.

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pažnja
Psychology; Psychiatry

Kognitivni proces selektivno koncentrirajući se na jedan aspekt okoliša, a ignoriranje ostalog

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Advertising; Marketing communications

The process of arousing the interest of an individual in some activity.

Selektivna distorzija
Advertising; Marketing communications

The process by which receivers modify or change received information to fit in with existing attitudes and beliefs.

Provizija
Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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