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Reklamiranje

Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

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Komparativno reklamiranje
Business services; Marketing

Advertising strategy of comparing a company or product with another company or product.

Komparativno reklamiranje
Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

Multinacionalno reklamiranje
Advertising; Marketing communications

The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.

Gerilski marketing
Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

Novinska brošura
Advertising; Print advertising

Letter or A4 sized information sheet either printed or in electronic format with a design layout similar to a newspaper. Newsletters generally contain information that is of ...

Umjetnički direktor
Advertising; Print advertising

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

Lojalnost brendu
Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...

Zajedničko stvaranje brenda
Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even ...

Slogan
Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

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