Lojalnost brendu

Lojalnost brendu

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Television advertising; Radio advertising; Print advertising; New media advertising
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Related terms

Lojalnos brendu

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A measurement of the extent to which consumers are committed to a particular brand.

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