Zajedničko stvaranje brenda

Zajedničko stvaranje brenda

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Television advertising; Radio advertising; Print advertising; New media advertising
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Related terms

Stvaranje brenda

Business services; Human resources

The process of identifying and differentiating an organization’s products, processes or services from another organization by giving it a name, phrase or other mark.

Gerilski marketing

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

cik-cak

Advertising; Television advertising

zigazag is to move sporadically, not to move directly or normally

HDTV (televizija visoke definicije)

Advertising; Television advertising

HDTV provides five channels of CD-quality digital surround-sound and about five times more picture information (picture elements, or pixels) than conventional, analog television.

Domaćinstvo (HH)

Advertising; Television advertising

The core measure of circulation for a cable TV system. Typically, cable companies collect a monthly subscription fee from each household served. In addition to detached homes, ...

Interaktivni kabal

Advertising; Television advertising

Cable systems that have the technical ability to let subscribers communicate directly with a computer at the system headend from their television sets, using special converters ...

Interkonekcija

Advertising; Television advertising

A collection of two or more cable TV systems that work together to distribute commercials to a wider geographic area than either system, individually, would otherwise reach.