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имиџ на брендот

The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

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на
Language; Dictionaries

Function words; preposition; touching a surface or an object.

корпоративен идентитет
Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

натпревари
Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање
Advertising; Marketing communications

Создавањето на разбирање за производот, услугата, предметот или лицето.

споредбено рекламирање
Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

комуникација
Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија
Advertising; Marketing communications

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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