Term applied to particularly pure form of classicism that emerged from about 1750 following discovery of Roman ruins of Pompeii and publication 1764 of highly influential history of ancient art by German scholar Winckelmann. In Britain found in paintings by Reynolds, West and Barry and in sculpture and especially illustrations to Homer's Odyssey, of Flaxman. Important in architecture, particularly in Scotland (Alexander 'Greek' Thomson) but also for example St George's Hall, Liverpool; Euston Arch (demolished), British Museum, in London.