Životni siklus internacionalnog proizvoda

Životni siklus internacionalnog proizvoda

A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.

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Industry/Domain: Business services
Category: Marketing
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Business services; Marketing

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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

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Oglašavanje ispod crte (BTL)

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Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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