маркетинг

маркетинг

The management process responsible for identifying, anticipating and satisfying consumers profitably.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

офанзивни маркетинг

Business services; Marketing

Маркетинг који има за циљ да од конкуренције добије удео на тржишту.

маркетинг микс

Business services; Marketing

Односи се на тзв. 4 П маркетинга: производ, плаћање - цена, промоција и пласман. То су контролисане променљиве које се могу користити на различите начине како би утицале на ...

импулсивна куповина

Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

интеграција

Advertising; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

интерне базе података

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .