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интернационални животни циклус производа
Теорија којом се тврди да производи имају животни циклус са 4 фазе: увод, раст, зрелост и пад, на основу којих би требало предузети различите маркетиншке приступе.
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- Part of Speech: noun
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- Industry/Domain: Business services
- Category: Marketing
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