Prodajna promocija

Prodajna promocija

The use of short-term, often tactical, techniques to achieve shortterm sales objectives.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

promocija

Health care; General

The element of the marketing mix that an organization uses (1) to inform consumers about its products, the prices of its products, and how to obtain its products, (2) to persuade ...

Promocija

Business services; Marketing

All of the methods of communicating with the public, such as advertisement, contests and sales, to encourage the sale of a product.

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Business services; Human resources

When an employee advances from one position to another with a higher salary range.

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That element of the marketing mix which includes all forms of marketing communications .

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Everything involved in getting the word to the public about a product. Examples are advertising, trade shows, catalogs, etc.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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