Korporativna socijalna odgovornost (CSR)

Korporativna socijalna odgovornost (CSR)

A company's commitment to conduct its business in an ethical manner, promote community growth and engage in environmentally safe programs over short term profit needs.

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Category: Marketing
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Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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