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koncept

Termin koji se koristi da se opiše ili spomene predmet u smislu njegovih sepcifičnih kvaliteta, osobina i atributa.

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Advertising; Marketing communications

The process by which the marketer responds to the needs and wants of the consumer.

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Sociology; General sociology

The belief that the products, styles, or ideas of one's society are inferior to those that originate elsewhere.

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An activity that produces something of economic value.

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An inclusive term encompassing all of a person's material assets, including land and other types of property.

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