ankesë reklamuese

ankesë reklamuese

The particular approach, based on rational or emotional arguments, which seeks to develop a direct link between the product or service and the consumer’s needs or wants.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
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Related terms

ankesë

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written statement initiating a criminal or civil action

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formal request for an order

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The first document filed with the court by the plaintiff stating his or her claim(s) against the defendant.

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Një ankesë e sjellur nga njëra palë për një kontratë pune kundër një pale tjetër.

marketing i drejtpërdrejtë

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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

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The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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