- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A sum of money paid to a retailer in return for the featuring of a manufacturer’s products prominently at the point of purchase.
Industry:Advertising
That part of the process of consumer buying behaviour which results in an evaluative judgement about the alternatives.
Industry:Advertising
The means by which the recipient of a message transforms and interprets it.
Industry:Advertising
Groupings of individuals based on characteristics such as age, sex, race and income.
Industry:Advertising
The use of postal and other delivery techniques to communicate with a defined target audience.
Industry:Advertising
Those individuals who participate in the purchasing decision process, usually in the context of company purchases.
Industry:Advertising
A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.
Industry:Advertising
The determination and definition of the long-term goals of an organization.
Industry:Advertising
A calculation of the cost of exposing an advertising message to 1000 members of a designated target audience.
Industry:Advertising
