- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The nature of the task is determined and the cost of achieving the specific objectives is calculated and a budget allocated accordingly.
Industry:Advertising
An individual who reinforces an advertising message and to whom others look for guidance.
Industry:Advertising
A budgeting procedure by which the expenditure is calculated as a finite percentage of the sales value.
Industry:Advertising
A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.
Industry:Advertising
Factors used in the analysis of a marketing environment. Sometimes written as PESTI + C, the ‘I’ standing for international.
Industry:Advertising
The process of anticipating the future, establishing goals and objectives.
Industry:Advertising
Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.
Industry:Advertising
Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.
Industry:Advertising
