- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.
Industry:Advertising
broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.
Industry:Advertising
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
Industry:Advertising
A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.
Industry:Advertising
Knowledge and feelings – both positive and negative – towards a subject.
Industry:Advertising
The process of arousing the interest of an individual in some activity.
Industry:Advertising
A statement of the broad goals which the advertising is designed to achieve.
Industry:Advertising
The specific tasks which advertising is designed to fulfil.
Industry:Advertising
