Raspored medija

Raspored medija

A graphic representation of the dates, times and media sources in which advertising is to be placed.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

Raspored

Business services; Project management

In project management, a schedule is a listing of a project's milestones, activities, and deliverables, usually with intended start and finish dates. Those items are often ...

raspored

Government; American government

Senate practice today generally concedes to the Majority Leader the prerogative of arranging the floor schedule of the Senate and making unanimous consent requests and motions to ...

Planiranje medija

Business services; Marketing

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

Plan medija

Advertising; Marketing communications

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Planiranje medija

Advertising; Marketing communications

The process of determining the means by which an advertising message will be communicated to a defined audience.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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Industry/Domain: Events Category: Awards

Zlatni globus

Priznanje za izvrsnost u filmu i televiziji, od strane Hollywood Foreign Press Association (HFPA). 68 ceremonija je održano do sada od početnog Golden ...