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Ciljana publika

The identification of a group of potential consumers who have specific characteristics in common.

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Publika
Advertising; Marketing communications

The number of individuals reached by an advertising medium.

Kumulativna publika
Advertising; Television advertising

A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only ...

Provizija
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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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